CHARLOTTE, N.C., Could 10, 2021 /PRNewswire/ — Silver Falcon Capital introduced it can make a direct funding in The Shed, an progressive omni-channel rental platform that’s remodeling the $217 billion product rental trade – turning into the biggest single investor within the firm.
Based by former NASCAR Chairman and CEO Brian France, Silver Falcon Capital has acquired a significant place in The Shed, which is the primary full rental resolution with ecommerce, supply and storefronts stocked with model identify merchandise throughout eight classes, together with out of doors recreation, instruments and industrial tools, celebration and video games. The Shed’s novel strategy capitalizes on shopper developments shifting in direction of on-demand experiences over the buildup of fabric items.
Not like the standard rental trade mannequin, The Shed opens the door for producers and retailers to take part within the rising rental financial system. Producers can take a look at new merchandise, glean helpful information, and constantly refresh stock to maximise the client expertise whereas opening a brand new income channel.
“The Shed has redefined the product rental trade by delivering a seamless digital purchasing expertise, from ordering to success. By assembly the fashionable buyer’s expectations within the digital age, The Shed is ready to ship an unmatched buyer expertise, making the corporate a pure match inside our funding portfolio,” stated Silver Falcon Capital Managing Associate Austin Tate. “We’re assured our partnership will place The Shed for important progress.”
With current outposts in Richmond, VA and Denver, CO that includes greater than 80 manufacturers, The Shed was based by longtime advertising and marketing government Karen Rodgers O’Neil and entrepreneur and government Daniel Perrone, whose earlier firm, BroadMap, was acquired by Apple in 2013.
“With the funding from Silver Falcon Capital, we’re well-positioned to broaden into new markets, rent key personnel, refine our branding, develop advertising and marketing campaigns, and create a premium and cohesive omni-channel buyer expertise,” stated Daniel Perrone, CEO of The Shed. The corporate will broaden to Portland, OR, and extra markets in 2021 and is including new companions month-to-month primarily based on rising demand.
About Silver Falcon Capital, Inc.
Silver Falcon Capital is a direct funding firm and model incubator based by Brian France, previously NASCAR Chairman and CEO. France spearheaded the modernization and exponential progress of the NASCAR trade, rising it from a regional area of interest to a worldwide sports activities, media, and leisure platform. Silver Falcon Capital gives fairness investments between $5–$50 million to assist corporations market and scale progressive high-growth, shopper manufacturers. For extra data, go to www.silverfalconcapital.com.
About The Shed
The Shed is disrupting the $200 billion product rental enterprise with the primary on-line rental market that brings collectively product rental throughout classes starting from instruments and recreation tools to celebration and medical and transferring provides. The Shed platform gives a recent, on-line buyer expertise, and opens a brand new commerce channel for producers by permitting them to take part within the rising rental financial system. The Shed presently serves Richmond, Virginia and Denver, Colorado with plans to broaden in 2021. For extra data go to http://www.iShed.com.
SOURCE Silver Falcon Capital