A Goochland County-based startup firm that permits folks to lease family instruments, sporting items and different helpful gadgets has gained backing from an funding agency based by the previous chairman and CEO of NASCAR.
The Shed, a rental platform based by entrepreneurs Karen Rodgers O’Neil and Daniel Perrone in 2018, stated Monday it acquired a direct funding from Silver Falcon Capital, a Charlotte, N.C.-based agency based by former NASCAR Chairman and CEO Brian France.
Silver Falcon Capital invests and gives model growth for companies in shopper items, sports-related companies, well being and wellness manufacturers, and eating places.
The greenback quantity of the funding by Silver Falcon Capital was not disclosed.
However the deal makes Silver Falcon the only largest investor in The Shed, which began its operations with a warehouse within the Rockville Commerce Heart simply off Interstate 64 in Goochland and since has opened one other location in Denver.
“With the funding from Silver Falcon Capital, we’re well-positioned to develop into new markets, rent key personnel, refine our branding, develop advertising campaigns, and create a premium and cohesive omni-channel buyer expertise,” Perrone, CEO of The Shed, stated in a press release.
The corporate, which rents merchandise by means of its web site ished.com, has pivoted its enterprise mannequin because it was based. It initially saved and rented used gadgets from one shopper to a different as a part of what’s usually known as the “sharing economic system.”